Web2App quiz funnel that sells the plan before the app install
A 34-screen onboarding quiz for a learning or self-improvement app: profile, personality and content questions, a personal plan, and a paywall that takes payment on the web before the visitor ever opens the App Store.
Opens in CueFully · free to start, no credit card
The 10-step web2app quiz funnel
Every step is a mobile-first wall you can edit, reorder, or rebrand for each client. Here's how this funnel is built.
- 1
Hook
Open on the habit the app replaces — endless scrolling — with a single Continue button, the way an app's first screen does.
- 2
Moving book wall
Show what the app contains as two rows of covers drifting in opposite directions, with the first question underneath.
- 3
Profile
Ask age on picture cards and topics as a multi-select with 3D icons, so the plan has something to be built from.
- 4
Personality
Ask how the visitor learns, what gets in the way and how they think, including six agree-or-disagree statements, with encouragement screens between them.
- 5
Personalize
Ask which thinkers inspire them, which of five books they would read, what is driving their growth and how many minutes a day they can give.
- 6
Building the plan
Show the plan being assembled in three stages, pausing for three yes-or-no questions, with reviews underneath.
- 7
Email
Ask for the email to save the plan, which is also the address the receipt goes to.
- 8
Plan ready
Show a projection of progress over the first month and the six changes learners report, then the social proof screen.
- 9
Paywall
A discount countdown, three plans with card checkout on the page (Apple Pay and Google Pay where the device supports them), a money-back promise, what is included, an FAQ and reviews.
- 10
Welcome
After payment, send the visitor to the App Store or Google Play to sign in with the email they just used.
What is a web2app quiz funnel?
A web2app funnel is an onboarding quiz and checkout that runs on the web, between a paid ad and a mobile app install. Instead of sending ad traffic straight to the App Store or Google Play, the advertiser sends it to a web page that asks onboarding questions, builds a personal plan and takes payment, then sends the paying customer to download the app. Subscription apps in fitness, nutrition, learning, meditation and self-improvement use web2app funnels for three reasons. Payments taken on the web avoid the 15–30% commission Apple and Google charge on in-app purchases. Ad platforms receive purchase events from the web funnel directly, which is more complete attribution than app-install measurement after Apple's App Tracking Transparency. And the onboarding, the offer and the price can change at any time without an app update or an App Store review.
If you're planning the flow before you build it, our guide to how a quiz funnel works walks through the steps this template already follows.
Add your own app's look
Replace the labelled placeholders — logo, mascot poses, book covers, portraits and app screenshots — with your app's real artwork; every slot is already sized for it.
Ask your onboarding questions
Swap the profile, personality and content questions for the ones your app actually uses to personalise, and keep the plan-ready screen tied to those answers.
Pick your Stripe prices
Connect Stripe and choose a price for each of the three plans, then connect the Meta Pixel and Conversions API so every web purchase reaches your ad account.
Who it's for
Best for mobile app teams in learning, self-improvement, fitness, nutrition, meditation and other consumer categories running Meta, TikTok or Google ads to grow paying users. It also suits apps that are not ready to rebuild their in-app onboarding: the web funnel can be changed daily while the app ships on its own schedule.
Why it converts
The quiz asks thirty questions about the visitor before it shows a price, so the paywall offers a plan the visitor has just watched being built for them rather than a generic subscription screen. The receipt email is the one the visitor entered to save their plan, so checkout asks only for payment details.
- Payment is taken on the web with Stripe, so app-store commission does not apply to it
- Meta Pixel and the Conversions API send the purchase from the server, so campaigns optimise on revenue rather than installs
- Per-step analytics show which of the 34 screens loses people, so the quiz can be shortened where it matters
Frequently asked questions
More funnels
Browse the full funnel template gallery, or read our guide to building a lead generation funnel.
Launch this web2app quiz funnel in minutes
Customize it for your client, publish a sub-second funnel, and watch leads land in real time.
Use this funnel