Metabolism quiz funnel that scores habits and books the consultation
A two-minute metabolism quiz for health coaches, clinics and nutrition brands: visitors answer about their body, routine and habits, get one of three scored results, and book a call from the result page.
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The 10-step metabolism quiz funnel
Every step is a mobile-first wall you can edit, reorder, or rebrand for each client. Here's how this funnel is built.
- 1
Landing page
Open on the frustration the visitor already feels — doing everything right and still not losing weight — and put the first question on the page itself, as picture cards.
- 2
About you
Ask sex on image cards, because it changes how the rest of the answers are read.
- 3
Routine
Ask how often the visitor works out, the answer that moves the score most, early while attention is highest.
- 4
Weight today and drinks
Capture how the visitor feels about their weight and what they drink each week, two habits with points attached to every answer.
- 5
Good to know
Pause the questions for one screen on sleep, stress and muscle, so the quiz teaches something before it asks for more.
- 6
Stress, medication and focus areas
Collect the remaining factors on image cards and a multi-select, each one adding to the visitor's score.
- 7
Height, weight and goal
Take measurements on a swipe ruler in centimetres or feet and kilograms or pounds, one number per screen.
- 8
Checking
Show the answers being read in three stages, so the result arrives as analysis rather than as a pop-up.
- 9
Get result
Ask for first name and email at the moment the result is ready, then route on the total score.
- 10
Three results
Send each visitor to On track, Room to improve or Needs attention, each with a projection graph, three first changes and a booked call.
What is a metabolism quiz funnel?
A metabolism quiz is a short questionnaire about a person's body, routine and habits that returns a result about how well their metabolism is likely working and what to change first. Health coaches, nutrition brands and clinics use metabolism quizzes as lead generation: the visitor answers questions they find interesting about themselves, and the business learns who they are and what they struggle with. A metabolism quiz that produces clients scores each answer, shows a result that changes with the score, and puts the next step — a consultation, a plan or a product — on the result page itself. The quiz is educational, not diagnostic, and a good one says so on the result page.
If you're planning the flow before you build it, our guide to how a quiz funnel works walks through the steps this template already follows.
Set your own scoring
Change the points on each answer and the two score thresholds, so the three results match how you actually assess clients.
Rewrite the three results
Replace the first-three-changes lists with your own advice, and keep each result specific enough that the visitor recognises themselves in it.
Point the call at your calendar
Connect your own Calendly or Cal.com link on each result page, or swap the booking for a plan, a product or a waitlist.
Who it's for
Best for health and nutrition coaches, weight-loss programs, clinics, supplement and wellness brands running paid traffic to a quiz offer. The same structure works for any self-assessment people are curious to take — a sleep score, a gut-health check or a fitness level quiz — by swapping the questions and the three results.
Why it converts
Every answer carries points, so the result the visitor sees is shaped by what they said, and a result that feels personal is the one people act on. The email is asked for at the moment the result is ready, after twelve answers, when leaving would mean losing the thing the visitor just spent two minutes earning.
- Three result pages chosen by score, so the advice and the offer change with the visitor's answers
- Measurements are taken on a swipe ruler that converts between metric and imperial units
- Every answer, score and booking lands in Contacts, with no per-lead fees
Frequently asked questions
More funnels
Browse the full funnel template gallery, or read our guide to building a lead generation funnel.
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